WREXHAM Lager Beer Co has launched in Australia this month and will be distributed nationwide through Endeavour Group’s Dan Murphy’s.
The Wrexham Lager Beer Co has secured long-term order agreements with Dan Murphy’s through Hawkesbury Brewing Co, supported by a string of in store and online promotion programmes to follow in the coming weeks – including front of store displays and out of category space.
Wrexham Lager will be sold in all 270 Dan Murphy retail stores and available to buy online. Its listings include the Wrexham Lager 330ml bottle 6x packs and Wrexham Lager 330ml bottle 24x packs. The Wrexham Lager Beer Co is incredibly dedicated to consistently producing the very finest lager and everything from the field ingredients to the glass is carefully selected to make sure the products are the highest standard.
The Wrexham Lager Beer Co has historical newspaper clippings of its original entry into the Australian market, dating back as far as 1884. At the time, a reporter for The Armidale Express in the state of New South Wales highlighted the brand’s Pilsener as "…a beautiful pale colour, light and pleasant to the palate, and effervescing like good champagne, as a dinner beverage it is unsurpassed". It was also pronounced to be ‘better than the lager beer used in Germany’ at the annual conference of German brewers in Australia.